The icons below were designed with the idea of giving Chicago-based Green City Market large signage for market goers to see what stands were selling from afar. Bright colors with a simple yet crisp design draw the eye and translate quickly for recognition.
My original concept was to go for a physical design concept that fit more with general stores in the early 20th century, signage that stood out to grab attention, mixed with the simplicity of modern iconography.
I played with either using all black strokes as outlines or to completely do away with them. In the end, I decided to sparingly add black lines to the fruits and vegetables so as to not overpower the icons but give them depth.
