In the summer of 2023, Open To All Sports contacted me to create a comprehensive website redesign two weeks before Wimbledon. An LA-based company, Open All Sports had just started production on the first tennis racket bag designed for children and wanted to make a splash at the most prestigious tennis scene. By the time the Wimbledon arrived, I had redone the layout of their site for both content and shop designs to create for an easy navigation experience. 

After updating the site, the average sale conversion rate was boosted to 78%

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